Led the product design, branding, and visual identity for InYou, a habit tracker app that combines DNA analysis and guidance from a nutritionist to help users build healthier habits.
Role & Services
Product Design
Year
2020
InYou is a custom program that combines DNA analysis with lifestyle habits to help people achieve their health goals.
Overview
InYou is an app that provides personalized habit change programs based on habit analysis, diet, fitness routine, meditation, and DNA.
Create a user-friendly app that helps users build new daily habits through a simple interface.
An individual who purchased the health program from a nutritionist or directly with InYou.
Mapping the journey gave me a better understanding of the user steps inside and outside the application before acquiring their genetic result and starting the program. It was crucial in measuring expectations and making the application as objective as possible.
Nutritionist
I do not have a platform to keep up with my patient's daily lives the way I would like to. Knowing about what difficulties they have, I could help them on their changing habits journey.
User
I am overweight and would like to change my habits because I want to improve my diet and have a healthier and more balanced life.
Concept
InYou designs and illustrations are based on nature and organic shapes. Every message or illustration is meant to symbolize the journey people need to complete to achieve their goals.
As a wellness-focused company, I incorporated vibrant colors in their design to promote a sense of well-being and community and carefully chose colors that represent each of the three pillars of the app: Exercises (red), Meditation (blue), and Nutrition (green).
App Flow
& Structure
Mapping out the structure and flows of the service gave me a better understanding of how a user will use the app without directly designing the screens.
App Screens
Defining habits
Once registered, users fill out a lifestyle questionnaire. Based on their answers and DNA analysis, we create a personalized program just for them. The questionnaire covers three main areas: meditation, nutrition, and exercise. By understanding their daily routines, we help transform their lives.
Dashboard
After answering the questions, we show a dashboard to users. Here's where they can visualize their habits and mark completed tasks of the day.
Progress Bar
Organizing the day into periods helps users manage their routine and reduces the visual clutter on the dashboard avoiding overwhelming them when entering the app.
Completed tasks
When users finish all the tasks assigned for a specific period, the progress bar shows as complete and the amount of Will points increases. They also receive a congratulatory message, and depending on how frequently they achieve this, they might win a new badge.
Streak Tracker
Users can look at the tracker to monitor their progress and visualize completed and incomplete daily tasks.
Profile & Settings
In this section, it is possible to visualize the test result of the InYou program. The user can also view their achievements and change privacy information in Settings.
Will points is a scoring system designed to keep users engaged in their mission
Here are some of the badges we created for when users consistently achieve their goals.
